You may have heard the design term “Brutalism” being thrown around lately, but what does it really mean? We’ve got the scoop on this trend and how to incorporate the look into your home. Check it out:
What is Brutalism?
Brutalism is a post-World War II style of architecture made popular by artists like Alberto Giacometti & architects like Louis I. Kahn during the ’60s and ’70s. It is defined by repeated geometric or abstract shapes grouped together asymmetrically and uses rugged, burnished materials with lots of texture & jagged edges. The overall look of Brutalism has a post-apocalyptic/industrial fortress type of vibe that utilizes lots of handcrafted metalwork and materials like concrete, steel, glass, bronze & iron in dark earth tone palettes. Today designers like Kelly Wearstler have adopted the style.
Why is it Back?
The world has recently become ’60s & ’70s-obsessed, and we can’t help but think that it had a lot to do with the fabulous decor on Mad Men & American Hustle. The set of American Hustle was the epitome of brutalist design, with it’s gold & brown metallic color palette, angular shapes and asymmetrical accessories. More recently, we saw a gorgeous brutalist sculpture by Nancy Hadley on Nate Berkus’ new show, American Dream Builders, which the judges ‘ooo-ed’ and ‘aww-ed’ over.
American Hustle Set
American Hustle Set
(As seen on American Dream Builders)
How do I incorporate the look into my home?
Today it’s all about using brutalism pieces as accents as opposed to all over an entire room. Because of the advancement in technology, new materials & visual effects are available in stunning wall coverings that can quickly transform a space. A statement wall of distressed metal or cement bring the perfect touch of the trend to your home. Instead of building the room around neutral golden tones, modernize it with pops of bright color & introduce different textures like leather and velvet, pairing it with brutalist sculptures, wall-hangings and light fixtures to complete the look. Check out a few of our favorite looks:
The Line Hotel, L.A.
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